Harmony
Harmony for Marketing

Voice-of-customer intelligence from every conversation

Your customers describe your product
better than your copy does.

Every sales call, support ticket, and customer meeting contains the exact language your buyers use — their pain, their objections, their priorities. Harmony captures it. Companion lets you search it.

What are the top five pain points prospects mentioned in discovery calls this quarter?

Analyzing discovery call transcripts across your sales team...

thinking...

Ask companion anything

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How it works

Marketing that sounds like your customers

Harmony gives marketing direct access to what buyers actually say — their words, their objections, their priorities — without sitting in on every call.

Voice-of-Customer at Scale

Search across every sales call, support conversation, and customer meeting for the language your buyers actually use. Stop guessing what resonates. Start quoting them.

Competitive Intelligence from the Field

Every competitor mention, every comparison, every reason a prospect considered someone else — extracted from real conversations and searchable. Battlecards built from what your market actually says, not what your team remembers.

Messaging Validation in Real Time

Launch new positioning and track whether prospects repeat it, ignore it, or push back. Harmony tells you if your messaging is landing — from the conversations where it matters most.

Benefits

Stop writing copy in a vacuum

1

Hear the exact words your buyers use

Your best messaging comes from your customers. Harmony lets marketing search thousands of sales and support conversations for the language prospects use to describe their problems, their goals, and what made them buy. That's your copy. That's your positioning.

2

Build competitive battlecards from real conversations

Forget secondhand intel. Harmony surfaces every competitor mention across your entire sales team — who was mentioned, what the prospect said about them, and how your rep responded. Battlecards stay current because the data updates with every call.

3

Know which objections your content needs to answer

Pricing concerns, implementation fears, "we already use X" — Harmony shows you the objections prospects raise most, in their own words. Your content team stops guessing what to address and starts writing for the objections that actually kill deals.

4

Validate positioning before the next board meeting

Launched a new narrative? Harmony tracks whether prospects are repeating your language in calls or defaulting to their own framing. You find out if your messaging landed in weeks, not quarters.

5

Give product marketing the customer context they're missing

PMMs need to know how customers talk about the product, what features they care about, and what they wish existed. Companion answers those questions from real conversations — with citations to the exact calls.

6

Align sales and marketing on what buyers actually care about

When marketing writes messaging based on the same conversations sales is having, the disconnect disappears. Reps use the content because it sounds like what they hear every day. Marketing creates it because they've heard it too.

Integrations

Works with your favorite tools

Connect Harmony with the apps your team already uses every day.

HubSpot logo
HubSpot
Salesforce logo
Salesforce
Slack logo
Slack
Google Workspace logo
Google Workspace
Notion logo
Notion
Figma logo
Figma
Zoom logo
Zoom
Gmail logo
Gmail
Microsoft Teams logo
Microsoft Teams
LinkedIn logo
LinkedIn
Attio logo
Attio
Pipedrive logo
Pipedrive

Start tracking what matters

Define your first goal. See it evaluated on your next call.